Sberbank opens Medium Business

Sberbank intends to strengthen its presence in the segment of medium-sized businesses - for this bank has created a specialized department. As the "Y", it will lead the ex-deputy president of Nomos Bank Vadim Yuriev. Main task of the state bank puts in front of him - the transformation of the Savings Bank in the main bank for medium and large businesses, that each of them used the largest possible number of the Bank's products.

The fact that the former deputy president of Nomos-Bank, who was responsible for the retail unit and work with small businesses, Vadim Yuriev, head of the Department of medium and large businesses Savings "b", said a source in the financial market. Mr. St. George left the Nomos-bank transactions against the absorption of Nomos Bank FK "Opening" at the end of last year. Information about the arrival of the Savings Bank Vadim Yuriev "Y" confirmed deputy chairman of Sberbank Andrey Don. "Right now there is a process of paperwork, - he said. - And soon he will join our team." According to him, a vacancy is formed, as in the improvement of the management of the Savings Bank decided to allocate a segment on working with medium and large businesses in a separate department. Vadim Yuriev will report directly to Andrew Don. "We have ambitious plans for the development of this area - said the" Y "Mr. Don. - Vadim Yuriev main task will be to develop new products and build a renewed system of sales." Vadim Yuriev yesterday declined to comment.

To the segment of large and medium-sized businesses in the Savings Bank include companies with revenues of 400 million to 15 billion rubles. On 1 January 2013 the amount of the loan portfolio to these customers was 2.06 trillion rubles.

Although the Nomos-Bank Vadim Yuriev mainly engaged in the development of retail, he had experience working with corporate clients. "In the Nomos-Bank Vadim Yuriev also involved middle and small business and oversaw the development of the network, so the functional on the new job will not be new to him, and I am sure he will be able to achieve its goals," - says the former vice-president of the Nomos Bank Dmitry Vechkanov (now engaged in their own projects. - "b"). In addition, Vadim Yuriev engaged in work with corporate clients at different times in Alfa Bank and Rosbank.

According to experts, the desire of the Savings Bank to strengthen its position in the segment of large and medium-sized businesses is understandable. "The bank has a large branch network and cheap funding, which gives it a significant competitive advantage in working with small businesses who value proximity of the bank, and with major clients as to provide comparable loan terms to scale their business can, perhaps, only state-owned banks and large foreign banks, much less active in corporate lending in recent years - said the source "b", close to Sberbank. - In the mid-market a clear advantage at the Savings Bank: as long as there is dominated by the personal relationship between the manager and the credit client - Mr. Yuriev will need to rebuild the system and make it more manufacturable. " But the potential of this area is the Savings Bank, experts say. "His main reserve - an extensive customer base - said predpravleniya Metcombank Pavel Loginov. - Many companies have accounts at Sberbank, but they do not use their credit products, there are many private accounts of directors and business owners, who at the same time open their account Companies competitors. They can all be transformed into clients of the new department. " Task is to make major bank Sberbank for medium to large businesses that each of them used as much as possible of its products, and faces Vadim Yuriev, says source "b" familiar with the plans of the Savings Bank.

However, despite the objective benefits that can be used in the Savings medium and large businesses, there are constraints to the development of this field. "A breakthrough in credit growth in this segment of the Savings Bank is unlikely to expect - said the Moody's analyst Eugene Tarzimanov. - Growth prevent too high capital adequacy ratio (N1) of the Savings Bank." On March 1, H1 was 12.8%, down for the year by almost 1.9 percentage points. "We expect growth in this segment in the year at 10%: hardly Sberbank can grow above the market," - he said.

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